Privacy Policy

When you ask for help with your pet, you may share quite a lot about life at home. This page explains what happens to that information, what the website collects, and the choices you have.

Pet Professor is operated by Marianne Louise Dawson, trading as Pet Professor, ABN 37 923 734 101, in Sydney, NSW. In this policy, “we” means Pet Professor and the people providing services on our behalf. You can contact Marianne about privacy at hello@petprofessor.com.au or 0468 010 738.

What we collect and why

We collect the information you give us through enquiries, assessments, bookings, messages and training sessions. Depending on the service, this can include:

• Your name, email, phone number, postcode, service address and communication preferences.
• Your pet’s name, age, breed, health and behaviour history, including any bite or safety concerns.
• Relevant household routines, your training goals, assessment answers, session notes, and photos or videos you provide for training review.
• Bookings, agreements, invoices, payment status, and records of our correspondence.

We use this information to respond to you, assess whether a service is suitable, plan and deliver training, coordinate appointments, process payments, and keep accurate service and safety records. If you ask your vet or another professional to refer you, we may also receive relevant information from them.

Please only share household or personal health information that is relevant to the support you need. If you give us someone else’s contact details, photos or information, make sure you have their permission. You can browse without identifying yourself, but we need enough information to respond to an enquiry or provide a service safely.

Enquiries, bookings and payments

Website enquiries are handled through our business software, including GoHighLevel for contact records and communications. Depending on the form, a copy or receipt may also be stored using Netlify, Supabase or Google Workspace to help us retain your answers and investigate delivery problems. A request identifier and the page where you submitted the form may accompany your enquiry.

Booking calendars and payment pages connect to external service providers. Payment details are entered into the payment provider’s checkout, rather than a Pet Professor website form. We receive transaction information needed to manage your booking, such as payment status and invoice details. Please don’t send card numbers or security codes by email, chat or enquiry form.

Our chat widget loads automatically and connects your browser to GoHighLevel. Opening a booking calendar also connects to GoHighLevel. Those tools may receive your IP address, browser information and anything you enter, and may use their own cookies or storage. Loading chat does not turn on optional website analytics. External booking and payment pages have their own privacy notices and settings.

Cookies and optional analytics

Essential browser storage supports features such as your form or booking progress and remembers your privacy choice. Our hosting and service providers also process technical information, including IP addresses and request logs, to deliver the website, protect it and investigate faults.

We use Google Analytics to understand which pages people use and actions such as starting a quiz, making an enquiry or clicking a booking link. Until you make a choice, it runs without analytics cookies: Google receives basic information about the visit, such as the page, the website you came from and your browser type, and can’t recognise you on a later visit. If you choose “Accept cookies”, Google Analytics may also use analytics cookies so it can recognise return visits. If you choose “Essential only”, we switch Google Analytics off. We don’t include your name, email, phone number or free-text form answers in our website analytics events. We remove query strings from the page addresses sent by our analytics code, except campaign labels (such as utm_source) and Google Ads click identifiers from the link you followed, and we only pass on the name of the website you came from, not the page.

With the same analytics permission, we also keep limited campaign information in your browser for the session, such as campaign labels and advertising click identifiers from the link you followed. This information can accompany an enquiry so we can understand how people find us. We only keep this optional attribution if you choose “Accept cookies”.

We don’t use optional advertising trackers on this website. Allowing analytics does not enable Meta Pixel, Google Signals or personalised advertising, and it does not subscribe you to marketing emails.

You can choose “Essential only” and still enquire, complete forms or book. We remember either choice for up to 180 days in this browser. You can change it using Cookie settings below or in the footer. Withdrawing permission stops future optional analytics and removes the optional browser storage and first-party tracking cookies that our website can access. It does not undo information already received by a provider or delete an enquiry you have submitted. Your unfinished form answers are not cleared by changing this setting.

Your browser settings can also restrict cookies and storage. If storage is blocked, we may only remember your choice for the current page visit. External links, fonts, images and tools can still require a connection to their providers to display or work; rejecting analytics does not block those functional connections.

Marketing, photos and video

We use your contact details to respond to your request and send messages about services you have booked. Marketing emails require your consent, for example when you subscribe to training tips. You can unsubscribe using the link in a marketing email or contact us directly. That choice is separate from website analytics.

Photos and video may be used to review training and progress. We ask for separate written permission before using images of you, your family or your pet in marketing or social media. You can withdraw that permission by contacting us; withdrawal applies to future use. We don’t sell your personal information.

Who may receive your information

We share relevant information with trainers working with you on our behalf, and with your vet or another professional when you have asked us to coordinate with them. We also use providers for hosting, records, email, messaging, bookings and payments, including GoHighLevel, Netlify, Supabase, Google Workspace and the payment provider used at checkout. Google Analytics receives optional website measurement information only when you allow analytics.

Our software providers may store or process information outside Australia, including in the United States. Locations vary by provider and service. Contact us if you would like details about the providers handling your information. We may also disclose information where required or permitted by law, or where necessary to address a serious safety concern.

Keeping information and protecting it

We use access controls and the security features of our service providers to protect information. No website or online service can guarantee complete security. Please tell us promptly if you think information you have shared with us has been accessed or used without permission.

We keep information for as long as it is needed to manage your enquiry or service, meet record-keeping requirements, or deal with a complaint or dispute. You can ask us to delete information we no longer need. Some records may need to be retained, including financial and service records; we’ll explain any limits that apply to your request.

Access, corrections and privacy concerns

Email hello@petprofessor.com.au to ask what information we hold about you, request a correction or deletion, change a preference, or raise a privacy concern. Tell us what you would like checked and how you would prefer us to reply. We may need to verify your identity before releasing or changing records.

We’ll look into your request, explain the outcome and tell you if we need more information or time. If you are not satisfied, you can contact the Office of the Australian Information Commissioner for information about privacy complaints and whether it can consider your concern.

Changes to this policy

We’ll update this page when our practices change and show the revised date above. A new use that needs your permission will require a separate choice; simply updating this policy does not give us that permission. Our Terms and Conditions cover service bookings.